Task: Create a logo and select a corporate color palette.

About the client:
The client, a progressive company creating an app called "Dush," aims to serve swimmers of various levels, assisting them in training, tracking progress, learning, and improving skills. The logo should reflect the movement and dynamism inherent in aquatic activities.

Solution:
Initially, I conducted in-depth research about the brand's future, its mission, goals, target audience, and competitors. After analysis, I created a mood board to capture the main ideas and sensations that would be embedded in the future design, emphasizing movement, speed, and vitality.

Having developed two concepts and presented them to the client, their choice converged on this solution. The chosen logo concept features a dynamic icon representing a swimmer's motion, with clearly defined geometric shapes enhancing the sense of stability, as circles symbolize unity and tranquility. The font selected is sans-serif, clean, and bold.

The color scheme was carefully chosen to evoke the freshness and depth of water, with shades of blue conveying tranquility and adventure, along with accents of white, adding clarity and purity.

Result:
The client expressed utmost satisfaction with the final design.